A general model taught your documents, your tone and your terminology
A general model writes like the internet. Fine-tuning teaches it to write like your business instead, using your documents, your terminology and the way you actually talk to customers.
It is not always the right answer. Careful prompting solves a good share of it for a fraction of the cost, and we will say so when that is true. Fine-tuning earns its cost when tone and terminology have to be right every single time, not most of the time.
What decides the result is the quality of the examples you can provide. Real documents, real answers, real correspondence. Retraining later is normal, because businesses change their language and their policies.
Bring us a plan or just an idea. We will arrange a discovery meeting with you to go through it.